HONDA COMMERCIAL - Just Unbelievable!
And you thought those people that set up a room
full of dominos to knock over were amazing...
There
are no computer graphics or digital tricks in
the film. Everything you
see really happened in
real time exactly as you see it.
The film
took 606 takes. On the first 605 takes,
something, usually very minor,
didn't work.
They would then have to set the whole thing up
again.
The crew spent weeks shooting night and day.
By the time it was
over, they were ready to change
professions.
The film cost six
million dollars and took three
months to complete including full
engineering of the
sequence.
In addition, it is two minutes long
so every time
Honda airs the film on British television, they're
shelling out enou gh dough to keep any one of us in
clover for a
lifetime.
However, it is fast becoming the most downloaded
advertise ment in Internet history.
Honda executives figure the
ad will soon pay for
itself simply in "free viewings"
(Honda
isn't paying a dime to have you watch
this commercial!).
When
the ad was pitched to senior executives, they
signed off on it
immediately without any hesitation
-- including the costs.
There
are six, and only six, hand-made Honda
Accords in the world. To the
horror of Honda
engineers, the filmmakers disassembled two of them
to make the film.
Everything you see in the film (aside from the
walls, floor, ramp and complete Honda Accord) is
parts from those
two cars.
The voiceover is Garrison Keillor. When the ad was
shown to Honda executives, they liked it and
commented on how
amazing computer graphics have
gotten.
They fell off their
chairs when they found out it
was for real.
Oh. and about those
funky windshield wipers on the
new Accords, the windshield wipers have
water
sensors and are designed to start doing their thing
automatically as soon as they become wet. It looks a
bit weird in
the commercial.
Click here: http://www.albinoblacksheep.com/flash/honda.php